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PACT Charter Schools

Students of Character and Academic Excellence

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PACT Brand

The PACT Brand
 

More than a logo or color scheme, the PACT brand is the definition of who we are—it’s our personality.

 

explosion of red with black panther logo on top

How to Use our Brand Guide

PACT has developed brand guidelines to ensure a consistent and unified identity. When creating print or digital materials, please follow these guidelines to help us maintain a strong, cohesive brand presence. These guidelines support communication and design, enabling us to speak with one clear voice—building a stronger PACT together.

 

Requesting a Logo

Choosing the proper file format for each logo is essential. Consider whether your logo will be used for digital display or print before requesting. To request a logo file, email news@pactcharter.org.
 

 

Thank you for helping us retain our brand identity!

A woman with short, silver hair smiles at the camera.

Christine Erntson
Director of Communication and Community Engagement

Phone: 763-712-4200, ext. 2105
Email
Office Location: Secondary Campus, A105

PACT Colors

These are our approved brand colors. Using this palette helps us maintain a consistent, recognizable look across all communications.

      #B12128

Red

  • Primary
  • Pairs with white text (#FFFFFF)

      #101820

Black

  • Primary
  • Pairs with white text (#FFFFFF)

      #F2F1F0

White

  • Secondary
  • Pairs with black text (#000000)

      #D9D9D6

Light Grey

  • Accent
  • Pairs with black text (#000000)

PACT Fonts

Typography is the easiest way to create a consistent visual voice.

Montserrat

Use: Headlines

Style: SemiBold

Size: 18px

Download this font

Times New Roman

Use: Body copy

Style: Regular

Size: 12px

Bitter

  • Font 3 within Smart Sites
  • This is a decorative accent font used for component headings, quotes, or callout text areas.
  • Download this font

PACT Logos

A logo, at its core, represents an organization at its highest level. For PACT, it represents character, history,
academics, and a unique community.

Primary Academic Logo

 

The PACT Charter School logo features a white panther head on a red shield.

 

The wordmark and shield are equally important and a stamp of quality.

  • The SHIELD communicates stability, tradition, and strength, and represents academia.
  • The PANTHER represents power, courage, and valor. The sensation of movement conveys action, growth, and a forward-looking perspective.

Alternative Academic Logo

 

The PACT Charter School logo features a white panther head on a red and black shield.

 

When space is tight, you can use the vertical version of our logo—designed to fit seamlessly without losing impact.

The Spirit Logo

 

A dark silhouette of a panther's head against a white background.

 

Pulled from the primary logo, the black panther serves as our spirit logo. It’s designed to be fierce for the athletic field, yet approachable enough for our younger students.